Video games are fantastic! What is more incredible than simply playing a video game and buying new skins and clothing items for your Avatar? If you enjoy playing video games, you know exactly what I mean. Your avatar is crucial, and the style you choose also represents you.
Avatar skins and clothing have been out for years. One of the earlier video games to use customizable and dressable player avatars was a game called Zwinky that allowed players to purchase avatar clothing. As a huge video game lover, I usually tend to play with skins that look like me or create an avatar that allows me to change clothes, such as Bitmoji.
Bitmoji for Snapchat allows users to dress their avatar in various outfits, even according to the certain events, such as weddings, pregnancy, seasons, and more. Huge brands like Adidas, Levi’s, Jordan, and Ralph Lauren have partnered with this avatar creator. Just as in real life, wearing designer clothes in a game like Zwinky or on an app like Bitmoji signals wealth within that game or virtual realm. Often, players can buy coins only available for designer clothes—brands like Rocawear, Juicy, and more.
Fashion in Video Gaming
Generation Z is the generation of advanced technology, and they are not afraid to spend a couple of dollars in the gaming industry. In fact, Gen Z spends about 40 billion annually on skins and clothing for their video game avatars.
Before games like Zwinky came on the scene, fashion brands didn’t work with video game companies. However, now that technology has expanded, fashion brands are expanding the ways in …….